Avoid Social Media Marketing Wobble Worry: Select
According to a new report, time and resources are the biggest hurdle preventing marketers from entry into the social channel. Many companies are trying to be in too many social media places at once and...
View ArticleThe Nonlinear Buying Journey of The Cross-Channel Social Customer
The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. This applies for both B2B and B2C,...
View ArticleYou Don’t Own Facebook
Think about it: If all you do is post on Facebook, and suddenly Facebook shuts down tomorrow, what are you left with?
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